Oct. 2020 – Oct. 2021
Product Designer
3 Product Designers, 1 Project Manager, 2 Android Developers, 1 iOS Developer, 1 Data Scientist/Lead Blockchain Developer, 1 Marketing Specialist
Design system, Visual design, Market research, Competitive analysis, User flows, Usability testing
As a founding product designer at WeVidIt, I conducted market and user research to gain an understanding of the film and tv industry and created user flows to guide design solutions in collaboration with an outsourced design team.
For decades, the film and TV industry has always lacked diversity, equity, and inclusion to create equal and stable opportunities for aspiring and emerging talent. During my time at WeVidIt, my team and I attempted to address the following problems:
I researched what creators such as directors, writers, and actors are currently facing and what existing products benefit them to work efficiently in film production.
Although underrepresented communities such as women, BIPOC, LGBTQ+, and people with disabilities, are beginning to receive recognition for their talent, they are still trailing behind in the film and TV industry. Since 2019,
I researched at least 15 existing products that help aspiring and experienced filmmakers work efficiently in film production, and studios and distributors gain consumer demand data in the market to diversify the film and entertainment industry. Such companies include The Black List, Studio System, Studiobinder, and Tableau. This intensive research helped me get a gist of how WeVidIt can better serve its users. I prepared a perspective map for my team to show a visual representation of where WeVidIt stands against its competitors.
I researched how users on crowdsourcing companies such as Kickstarter, StartEngine, and SeedInvest invest in a project and/or start a fundraising campaign.
Based on extensive market research and competitive analysis, my team and I found that these are the key features that are important for users who are looking to invest a film project, create film projects for their viewers and gain free access to educational resources to sharpen their creativity.
Creators pitching their trailers can purchase NFTs to protect their original stories, allowing digital ownership on the blockchain.
Consumers have the power to decide which film project gets produced. By rating pitched trailers, consumers can earn Critic Coins, a WeVidIt currency tokens used to invest in projects.
WeVidIt U offers free high-quality educational resources for creators looking to improve their craftsmanship in film production.
Studios, production companies, and distributors can test consumer demand to make more informed decisions, diversify the industry, and acquire projects in the pre-production and post-production phases.
It is essential to involve all contributors early in the process to build a unified and cohesive design system. These contributors include developers, copywriters, visual designers, and etc.